Strategy + Positioning

Production

ATELIER, AESTHETIC CLOTHING

Request

The objective was to spotlight the artistry and precision of the fashion atelier's production process through a series of black-and-white images. By focusing on the mastery of bespoke sewing techniques, the imagery was designed to capture the dedication and skill that define each garment.

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concept

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WHAT WAS DONE

We crafted a series of photographs and produced two teaser videos, meticulously revealing the step-by-step journey of creating the 'masterpiece' garment. Our aim was to intricately showcase the precision, complexity, and allure inherent in the creation process.

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